I Love Milka Packaging
Conceptualisation and design of the “I love Milka” edition packaging. A small matter of the heart.
Milka lustige Eierbecher CONCEPT | ILLUSTRATION | STRUCTURAL DESIGN | 3D- VISUALISATION
From the idea, via the illustration right up to the final design. The full programme for our annual seasonal edition of the Milka “Happy Egg Cups”.
Milka Adventskalender PACKAGING DESIGN
Recognition, uniqueness and a good dollop of Christmas cheer have always been the hallmark of the Milka advent calender range. Regularly conceptualised, worded and designed by us and staged at POS, they are a vital part of our portfolio. Our own projects are realised in collaboration with an external illustrator.
Milka Mini Eggs PACKAGING DESIGN | SALES MATERIAL | POS
Design transfer of Cadbury Mini Eggs to the world of Milka. Logos and visuals were newly designed to be specific to the brand and transferred to sales materials, advertisements and POS-tools.
Milka Hütte DESIGN | COMPOSING | ILLUSTRATION
Home sweet Milka Hütte. Composing, retouching and the complete redesign of the Milka seasons of the year key visuals in 2 variations for POS and diverse advertising materials.
Milka World Travel Retail PACKAGING | PROMOTION | POS
In addition to packaging designs and POS transfers, the development of new products and promotional concepts belongs to the spectra of tasks for the Milka World Travel retail segment.
Milka World Travel Retail PACKAGING DESIGN
Complete redesign of the Milka WTR bar range under consideration of the segment-specific design criteria with a premium appeal.
MILKA WAITING ROOM RALLY PROMOTION AUSTRIA
Design of the multi channel promotion “The great Milka cookie and cake hunt” at train stations in Vienna. The little extra for the complete perspective: the transparent glass decals with partial white sub-printing.
Milka «MEINE MILKA» PACKAGING | SALES MATERIAL | POS
For the “My Milka” campaign we developed logos, packaging, key visuals as well as various advertising, POS and sales materials. The eyecatching 100g winner's bar with glittering gold visuals was especially convincing.
Milka «MEINE MILKA» ELEVATOR ELECTION BOOTH-PROMOTION
Visual adaptation of the “My Milka” theme for a large promotional action in Austria. Besides directional signage, placards and floor stickers, the branding of three elevators “My Milka” election booths as per the brand all belonged to the set.
MILKA SCHOOL PROMOTION ASSOCIATION PROMOTION WITH OREO AND MIKADO | KEY VISUAL | POS
School, school start, school bus. Following this chain of association we have realised the complete POS entrance from the first scribble to the final development. Key visuals, billboards, advertisments, game cards and a diverse range of sales materials complete our allround school package.
Milka Lila Pause PACKAGING DESIGN
Redesign of the Milka “Lila Pause” single and multipacks, including matching the design of the relevant stall displays, an individual flair and a fresh visualisation of the imagery on the bar.
KABA DESIGN RELAUNCH | LOGO UPDATE | PACKAGING | COMIC ILLUSTRATION | WORDING
Our design relaunch of the entire Kaba product range including illustrations, comic storyboards, game ideas, the logo and of course also the associated promotional campaigns. The result is a modern and contemporary Look, which creates a desire for the brand.
KABA PROMOTION PACKAGING | WORDING | POS
This is where you make those biiiiiiiig eyes! With the funny “Big Eye Promotion” we have realised a concept for the Kaba range, which was unmissable on both the packaging and at the Point of Sale.
KABA «DAS MAGISCHE HAUS» PROMOTION PACKAGING | POS
The cooperational promotion between Kaba and “Das Magische Haus” included, in addition to the branding of the packaging, the transfer to various POS tools.
JACOBS WHEEL OF FORTUNE PROMOTION KEYVISUAL | POS
For the Jacobs Krönung “Wheel of Fortune Promotion” we developed an attention-grabbing key visual in the eponymous Wheel of Fortune look. The basic idea was adapted for various POS materials, such as toppers, pallete cladding, dispensers, cards and placards.
JACOBS BIO NATURA LOGO | PACKAGING | STYLE GUIDE | CLAIM
360° transfer of the Organic-Coffee-Range from Jacobs. Thus not only the brand world, naming and slogan come from us, but also the guideline, packaging design and the translation to numerous POS and B2B materials have been transferred by us. Naturally. bultmann. Logical!
JACOBS BRAND WORLD VISUAL CONCEPT | STYLE GUIDE | IMAGE BROCHURE | TEXT
Development and transfer of the concept, image aesthetics and language of the new appearance of the family brand Jacobs. A nice project for us, and a chance to fully utilise the entire bandwidth of our competencies, including shoot supervision of the food and people. Coherently concluded through the image brochure and the style guide, designed and worded by us.
Our aim was to create high quality, attention-grabbing and particularly inviting moods, which drive unlimited desire for the product and ideally and sustainably represent the brand Jacobs.
JACOBS BRANDING COFFEE BAR | VENDING MACHINE
Branding of vending machines, tabletop machines, coffee bars, menu boards and exhibition modules of various materials for the Away-from-Home segment (AFH) of Jacobs.
JACOBS AFH TESORO PACKAGING | KEYVISUAL | SALES MATERIAL | SUITCASE
The Peruvian highland coffee “Tesoro” was launched for the gastronomy field, concurrent with the new Jacobs brand world. The design of the packaging and key visuals as well as various sales materials and representative sales cases naturally came from us.
JACOBS AWAY FROM HOME PACKAGING DESIGN RELAUNCH
Also a consequence of the new brand appearance: the relaunce of all Jacobs AFH packaging to streamline the product portfolio. A clear overall structure in factual design with clear definition of type and product characteristics emphasises Jacobs' coffee competence in the professional sector.
JACOBS READY TO DRINK KEY VISUAL | PACKAGING | POS | PROMOTION | SLOGANS
An ice-cold job – done with a warm heart. The 360° all round supervision of the launch of 4 types of “Jacobs Latte Macchiato Ready to Drink” which, in addition to the packaging design, wording, slogan, also included the key visual for the market introduction and diverse POS materials.
JACOBS MOMENTS CAPSULES SAMPLING BOX
Samples in a box! Design of an attractive sample box for the Jacobs Momente capsules.
MIRACEL WHIP DRESSING PACKAGING DESIGN | POS
Design relaunch of the Miracel Whip dressing range for the countries Germany, Denmark and the Netherlands and the design of a new premium brand Miracel Whip “Pure”. The translation of the visuals/food imagery to various communications materials such as brochure and placards was also done by us, as was the design of POS materials and coolers.
MIRACEL WHIP BARBEQUE SAUCES PROMOTION-COOPERATION WITH BULLS´S-EYE | VISUAL CONCEPT | KEYVISUAL
Young, unseen, exciting. That is the summation of the briefing to the restructuring of the Mondelez sauce portfolio. The theme “Changing roles at the BBQ” in cooperation with Bull's-Eye was put in the spotlight. To sum up our achievements: concept and idea, organising and supervising the shoot as well as the transfer of visuals to a variety of POS materials.
MIRACEL WHIP BARBEQUE SAUCES PROMOTION-COOPERATION WITH BULLS´S-EYE | POS
The big “It's in the Sauce -Try the Difference!” BBQ street with attention-grabbing display columns, corner elements, 3D toppers and banners.
MIRACEL WHIP LIMITED EDITION PACKAGING DESIGN | POS
Miracel Whip for quick salad classics in only 20 minutes. The packaging of the limited sauce types – realised by us. POS decorations, icons and imagery were also included.
MIRACEL WHIP AND BULLS´S-EYE BBQ-GRILL-DISPLAY
Conceptualisation and transfer of our attention-grabbing display for the BBQ season for the sauce portfolio of Mondelez International.
BELVITA PROMOTION CONCEPT | DESIGN
Our new brand entry for the belVita breakfast cookie. Believable, authentic and down-to-earth, it comes to hand – simply a breakfast as if at home. Concept, communication and shoot supervision were the primary tasks for this project.
BELVITA ADVERTISING MATERIALS AND POS
We have transferred the new belVita brand concept both for print advertisements as well as for the POS area. Displays and chutes were designed and conceptualised by following the fondly remembered kitchen cupboard. Hand illustrated “Utensilos” bring further value to a design that is both subtle and loveable while giving the brand a unique and authentic Look.
BELVITA CI GUIDELINE | FACEBOOK CONCEPT
In addition to the careful choice of humourous and non-advertising image motifs the facebook communications concept is carried by the conscious use of illustrations and typography. The style guide developed by us summarises brand strategy and methodology.
BULL’S-EYE MARKET INTRODUCTION EU | PACKAGING AND LINE EXTENSION BOTTLE | NEW KETCHUP RANGE
Design and logo adaptation for the US cult sauce “Bull's-Eye” for the European market. In addition to the core launch the range was expanded by four new types as well as its own ketchup line.
BULL’S-EYE KEY VISUAL | CLAIM | POS | BROCHURE | STYLE GUIDE | EVENT FURNISHING
How does a brand for men actually communicate with men? Our “Bull's-Eye” Cl guideline leaves no question unanswered in to-the-point word and picture language. The segment-specific communication to POS, in the B2B area, at events and promotions naturally came from us, too.
BULL’S-EYE KEY VISUAL | POS
Development and elaboration of a brand specific key visual for the large POS BBQ promotion.
BERENTZEN YOGHURT PACKAGING DESIGN
Creation of the bottle design for the new Berentzen product “Yoghurt”.
SAGAFLOR PURE INSTINCT NAMING | LOGO | PACKAGING DESIGN
One cannot speak of “He who Designs with the Wolves”. In fact we are on the track of nature and have transferred the concept keywords “Originality” and “Natural” to the point with regards to naming, logo and packaging design.
HAWESTA PACKAGING DESIGN | SALES FOLDER
Design of sales materials and the complete relaunch of the Hawesta “Rügenfisch” fish fillet tins. At time of course always in focus: appetite appeal and a timeless modern packaging impression with a premium feel.
PUSCHKIN PACKAGING DESIGN
Two new ones in the Puschkin bunch: the “Brazil Edition” as designed by us for the Football World Cup 2014 as well as the bottle design for Puschkin “Nuts & Nougat”.
TOBLERONE EASTER SLEEVES PACKAGING DESIGN | ILLUSTRATION
Happy Easter! The seasonal packaging with a fun open-the-flap element and rabbit characters, illustrated especially for this range and fitting into every Easter nest.
TOBLERONE WINTER SLEEVES PACKAGING DESIGN | ILLUSTRATION
Christmas packagings for Germany, Austria and Switzerland. Once more here with a fun stick or flap mechanism and seasonal illustrations.
TOBLERONE TRIANGLE SLAB PACKAGING DESIGN
Idea, development and final design of the Toblerone Triangle tablet. From the first focus groups right up to market readiness.
TOBLERONE ONE BY ONE PACKAGING DESIGN
A quick look in the cupboard: the Toblerone packaging designed by us “One by One” in a contemporary and modern design. Ideally suited as a little thank you gift.
ALNUTRA PACKAGING ALDI NORD
Our design of the premium dog food range “Alnutra” for the range from Aldi Nord.
BELGRANO & TOPIC PACKAGING ALDI NORD
Reworking of the logo, packaging, styleguide and POS transfer of the pet food range of Aldi Nord. The clear structuring in three different price segments serves the customer as an orientation aid and optimally strengthens the existing selection.
Packaging relaunch of the trade brand DAYA for various trade partners in Germany and other European countries.
SATURN PETCARE TRADE FAIR APPEARANCE PRIVATE LABEL PETFOOD | PACKAGING CONCEPT
Concept and design of an exclusive packaging for “Saturn Petcare” a European-wide producer of trade brands in the area of animal food.
SATURN PETCARE CORPORATE DESIGN | PRINT MATERIALS
From corporate design to various print materials: for “Saturn Petcare” we have defined and transferred the design guidelines of visual communication.
OREO BUS POS
Next stop: an attention-grabbing Oreo entry at Point of Sale. The tool we have designed can be flexibly adapted and expanded by the trader.
OREO MEMOREO CONCEPT | DESIGN | PACKAGING
Twist it – but please don't lick and dunk. A concept, design and packaging of the Oreo MemOREO game from us, as well as various download games for the Oreo online community.
OREO TRAVEL EDITION WORLD TRAVEL RETAIL CAMPAIGN
From now on all advertisements, placards and shelf decorations in the duty free area will communicate according to our Oreo World-Travel-Retail compaign. Motif concepts and illustrations were the basic building blocks of the project development.
OREO WORLD TRAVEL RETAIL PACKAGING DESIGN
Our design of three WTR new products, including the development of a striking “Oreo Travel Edition” icon.
OREO WORLD TRAVEL RETAIL PACKAGING DESIGN
Design and conceptualisation of the Oreo travel case and the Oreo cookie case for the WTR segment.
MEIEREI PROJECT OUTDOOR AND INDOOR ARCHITECTURE | NEW CD
The Café Restaurant “Meierei” in the Bürgerpark has been a Bremen Institution since 1880. We took on the new conceptualisation in 2014 with regards to the architecture and corporate design. Project planning and development were accompanied by us from the start.
MEIEREI PROJECT OUTDOOR AND INDOOR ARCHITECTURE | NEW CD
Thanks to the nostalgia for the architectural gems of the past (including the great flight of stairs or the room-high windows) and combined with the unique logo and an appealing Cl, we have made the “Meierei” fit for the 21st Century.
ANIMONDA MILKIES LOGO | PACKAGING | POS | PRINT | ADS
Design for snack cats! Milkies are a new milk snack from the pet food manufacturer “Animonda”. Our contribution: Logo, packaging design as well as numerous print products from the POS to the advertisments.
ANIMONDA AUS DER HEIMAT NEW DESIGN LOGO | PACKAGING | POS | PRINT | ADS
“Aus der Heimat” is an animal food selection with meat from regional and traditional agriculture. The corporate design developed by us with its muted colour language and unique illustrations pays homage to this market core. Simple, real, authentic – naturally also on all the packaging and communications materials.
ANIMONDA VOM FEINSTEN PACKAGING
High value packaging design for the “Vom Feinsten” selection from Animonda.
ANIMONDA KLEINER RACKER NEW DESIGN LOGO | PACKAGING
Logo and bag design for the new animal food range “Kleiner Racker”. The Trend towards ever smaller dogs as pets was visually taken up by us and brought into both the imagery and the naming of the product.
SUCHARD EXPRESS INTENSE PACKAGING
High value packaging design for the adult target group, which consistently orientates itself to our relaunch from the 80s and the renewed design and logo working from 2010.
SUCHARD SCHOKOTRÄUME PACKAGING
Relaunch of the Suchard drinking chocolate “Schokoträume” for the area of gastronomy (AFH).
SUCHARD EXPRESS COCOA DESIGN & LOGO RELAUNCH | ILLUSTRATION
Relaunch of the Swiss cult cocoa “Suchard Express” and its brand insignia “Choco Charly”. The packaging and logo in general, and the mouse in particular, were clearly modernised by us and adapted to today's criteria for communication that is contemporary and appropriate to the target group.
DESMA CORPORATE DESIGN | MAGAZINE | ADS | BROCHURES | INTERNET
Corporate design by hand and (especially) foot! Development of an up-to-date communication line for the shoe machine manufacturer DESMA. We are also responsible for the logo reworking, the online presence and the print design.
MARABOU WORLD TRAVEL RETAIL PACKAGING DESIGN
Redesign of the Marabou World-Travel-Retail large bar range under consideration of segment-specific demand profiles (souvenier/informal sharing).
MARABOU HEARTS PACKAGING
Redesign of the Marabou praline selection. This product is also found in the World-Travel-Retail division.
ALLOS MÜSLIRIEGEL RE-DESIGN LOGO | PACKAGING & TRAYS
Redesign of the Organic fruit and nut slice range for the Allos/Wessanen GmbH. The logo was also newly conceptualised by us and both the loveable illustrations and the integrated tag lines were brought closer to the brand core.
PENNY MEI TAI PACKAGING RANGE ASIA FOOD
Conceptualisation, logo and design relaunch. The complete “Mei Tai Asian Food” range from Penny was newly designed under consideration of brand-specific imagery and communication strategies.
CAFÉ HAG PACKAGING RELAUNCH
Soft design relaunch for the traditional brand “Café Hag”. The whole coffee selection was valued up under consideration of the brand identity with new and appetising visuals. The colour language was also appropriately adapted.
BASSETT’S POS | CLAIM
Conceptualisation and transfer of an eyecatching POS display for the introduction of the wine gummy brand “Bassett's” into Germany. In addition we have developed the claim “The Gentlegums” for the brand, which especially speaks to the core target group of women in a very charming manner. Simply very British!
RON SANTERO PACKAGING DESIGN
Our design relaunch for the “Ron Santero” range under consideration of product specific design challengers. Simply a real original!
Atmospheric and land-typical motif worlds flavour our design relaunch of the images of the packaging of the Norwegian chocolate manufacturer Freia in the WTR area.
MIRACOLI LINE EXTENSION | REVERSE SIDES
Following our redesign of the traditional brand “Mirácoli” we have taken over the Plano-measures of the new design as well as the selection-specific reverse side design of all packaging.
MIRACOLI PACKAGING SAUCES | POS
The new design of the sauce glasses as well as the brand communication at POS was also realised by us.
MIRACOLI VISUAL CONCEPTS | DESIGN | WORDING
Idea, design and text from the advertising campaigns and promotional actions to the massive relaunch.
MIRACOLI SLOGAN | PROMOTIONS | POS
Our attention-grabbing display to strengthen the brand at POS. Also from us: the slogan as well as the visual entrance to the 50th anniversary campaign “You'll never forget the magic”. The accompanying gift package in limited edition with stickers and sample packagings completed the set.
GERMAN MARITIME STUDIES LOGO | INTERNET
Logo and website development for the “German Maritime Studies” Project, an internet platform that offers an overview of courses and locations with a maritime focus.
EKB-STORAGE LOGO | CORPORATE DESIGN | INTERNET | BROCHURE
Development of a coherent corporate design for the Etzel-Kavernenbetriebsgesellschaft, including logo, internet presence and office equipment. Regarding the logo and the insignia: Caves are underground empty spaces, which are used for storing natural gas.
TASSIMO PROMOTION | POS
Design of diverse key visuals for seasonal promotions or for the new product introduction within an existing corporate design. Also the transfer at POS as well as the adaptation of advertisements and placards come from us.